Vishaka Communications is extremely particular about laying a strong foundation for your brand building exercise. Before we start the journey we ensure that we have a map. First we research the needs and issues that are unique to your business and industry. Once we know the parameters we are moving in we sit down in close discussion with you to determine your vision. By aligning all our research we are able to establish the targetconsumers and lay down the essence, promise and personality of your brand. This provides us with an effective launch pad from where to commence the brand building process. By defining a clear blue print you are assured that every Dollar you spend on marketing communications ties back to a corporate objective and strategy.
Next we help you select the most powerful benefits for your brand to own, and to develop the proof points and “reasons to believe” for those benefits.