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Emerging markets in India

... growing at 60% for Canon. Marketers cannot afford to ignore emerging markets of India today – this was the focus of discussion at the ‘Real India Conclave’.

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Advertising News

In defense of advertising

There is an anti-advertising sentiment building up in India. Regulators want to cap advertising time on TV channels. And the government wants to take over the business of...

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Media Campaigns

Jaanch Se Bache Jaan

A major problem in addressing diabetes in India is related to ignorance and inaction in coping with the disease. All too often diabetes is only discovered when it is too late...

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Marketing News

A tale of two dinosaurs

A tale of two dinosaurs: Polaroid and Technicolor struggle to stay relevant As 75-year-old Polaroid fades away, 97-year-old Technicolor tries to innovate By Adrianne...

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The One Show 2013

The One Show 2013

Here’s the golden opportunity to stand out in the world of advertising. The One Show, premiere international advertising awards is currently accepting entries for The One Show Awards 2013. The last day for sending in en tries in all categories is 31st January 2013. This show sets the industry standard for creative advertising in all media including innovative...

Media campaign for prevention and care of diabetes

Media campaign for prevention and care of diabetes

The aim of the project is to increase awareness about diabetes and its consequences among the various stakeholders and to sensitise them to take appropriate action for the care and prevention of diabetes. Objectives & approach India has the world’s highest population of people with diabetes and the number is increasing at a very fast pace.

Our latest work…

Check out our latest work for Dainik Jagran now featured on afaqs.com

What is Branding?

What is Branding?

A brand is more than a name associated with a product or service. More clearly defined it is a combination of sentiments and impressions about image, quality, lifestyle and status. It develops a clearly defined personality in the mind of your consumers. Thus branding allows you to convince consumers that there is no product or service on the market quite like...

Brand Guidelines…

Brand Guidelines…

In the Brand Guideline your Visual Identity is extended to various support materials. Here you'll find the entire collection of advertising templates, outdoor ad templates...

What is your Brand’s ‘look and feel’?

What is your Brand’s ‘look and feel’?

Brand expression or personality is made up of two arms: visual expression and verbal expression. During the brand building exercise Vishaka Communications gives special attention...