In the Brand Guideline your Visual Identity is extended to various support materials. Here you’ll find the entire collection of advertising templates, outdoor ad templates, brochure templates, photography styles, vehicle livery, promotional items and more.
While your Visual Identity Guideline will serve as the backbone of your brand and stay mostly unchanged for the lifespan of your company, the Brand Guideline can be refreshed every 5 to 10 years to reflect contemporary styles and stay relevant.
It’s hard not to like a person with a good personality. The same goes for a brand. Brands that carry beliefs and experiences that are favoured by the target audience tend to excel. In terms of branding, a personality assigns human characteristics to a product or service so that a prospective customer can relate to it more easily. An alluring brand personality can sell your product or service before the purchase is even made. It can also reinforce the purchase decision and build an emotional link that will tie the buyer to the brand for a long time to come. When it comes down to the final choice between two brands, a brand’s personality is often times the deciding factor for the consumer.