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May 16, 2012

Not long ago I wrote an article outlining why people trust news stories much more than they do ads or commercials. That doesn’t mean ads are ineffective; advertising and direct marketing can have a definite place in an overall marketing campaign, but it is important to know what your objectives are and who your target market is. If you’re selling tires and...

May 12, 2012

Vishaka Communications’ Brand Building service has helped companies of varied sizes to realise their brand’s growth potential and leverage it to its fullest. We want to see you company’s bottom line positively affected as much as you do. For more than 6 years we have helped our clients to improve their images, reputations and bottom lines with...

If you look at the heart of marketing, it breathes meaning into things and ideas. Take Coke and plain carbonated water – the difference between the two is a few billion...

Check out our latest work for Dainik Jagran now featured on afaqs.com

Integrated Marketing Communication (IMC) is one of the most important communications trends adopted by companies in the last decade. With an increase in global competition...

It’s said anything taken in excess in life is harmful to health. Be it food, drinks, alcohol, medicine or for that matter the current craze – internet. According to one of the...

The study revealed that Indian marketers plan to focus more on ROI of their campaigns, with better quality and insights from agency partners in 2012. Digital media, CRM and PR...