OUR CREATIVE DIRECTOR
Abhimanyu Mishra is a founding partner of VCPL. He has extensive experience in branding and marketing over the last couple of decades.
During his stint with various agencies, he has worked on brands that include Nescafe, Milkmaid, Maggi, Sony, General Motors, Microsoft, Dettol, Harpic, Rotomac, Parker, Nike, Dabur, Dainik Jagran, Prabhat Khabar among others. He has significant experience in different markets around the world including East Africa, UAE, Bangladesh, Pakistan, Sri Lanka, India, South Asia and the United Kingdom.
He has been actively involved in brand launches which include Lizol, Nike, Dettol Shaving Cream and Dettol Hand Wash, Opel Astra, Bacardi, Campus Shoes, etc.
He frequently speaks at conferences/workshops/business schools on the applications of branding to various industries and different business models.
He was most recently involved in a multi edition launch of a national daily. Prior to his founding this consultancy, Abhimanyu was the Creative Director for Reckitt Benkiser brands at McCann Erickson. He has held key positions at Everest Brand Solutions and Anthem TBWA.
He started his career at a Mudra company where he had baptism by fire under one of India’s most celebrated communication professionals Sandeep Goyal currently chairman of Dentsu Marcom.
Bishakha Saha is the co-founder of Vishaka Communications along with Abhimanyu.
Before establishing Vishaka, Bishakha had earlier worked with advertising agencies such as Mudra Communications, McCann Erickson and Interact Vision and has worked on various brands of repute.
Avinash Nanda is the young and vibrant man who has till date directed more than 350 ad films on National and International level. Other than ad films, Avinash has also directed countless Corporate Films and AVs. Worked as Group Creative Head with GTL Infrastructure Pvt.Ltd and as CEO with Sagarika Creation Pvt. Ltd.